I am the President & CEO of the Chervin Group of Companies.
I founded Chervin in 1991 and have proudly led the company as President & CEO ever since, with a commitment to excellence, innovation, and craftsmanship.
I’ve enjoyed woodworking as long as I can remember. As I grew older, I developed a desire to run my own business – I wanted the adventure, the challenge, the opportunity to embrace the unknown.
While I have led and stewarded this company, and stood behind its development, I attribute most of its growth to the team we have built over the years who never want to say “no” to opportunity!
My wife and I were sitting at the kitchen table brainstorming names. “Chervin” was a beautiful way to recognize that this is a joint effort; Cheryl (Cher) and Kevin (vin). Cheryl was 100% behind the idea of Chervin and without her support, the company would not be where it is today (and neither would I!).
How did you arrive at your corporate values and purpose?
They were always in my heart from the very beginning, but when we wanted to get it in writing, to serve as an anchor for our identity as our company grew, we wrestled with the exact wording for a long time. The purpose statement came first in the early 2000s – we wanted a 3-pronged statement that would be memorable and clear.
The mission statement is simply the Golden Rule, but absolutely integral to who we are and how we operate.
